It also includes all the processes used to find and retain customers. This helps in both crafting the right message and targeting it to the right audience.Customer relationship management includes all techniques, strategies, and tools used in businesses and other organizations to interact with customers - both present and potential. You can also segment them based on demographics, industry, unique preferences, and campaign interactions. Taking it a step further, you can also check how much revenue you generated from each campaign, allowing you to optimize your finances for your future campaigns and spend intelligently.īy pulling customer data from your CRM, you can organize mailing lists from your email marketing tool into smaller lists based on your sales pipeline like prospects, contacts and leads. You can gain insight into how many of your leads responded to your campaigns.
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